Jaguar Land Rover: Understanding Every Customer’s Perspective (Even the Dog’s)

1 August 2017

With guest Joanne Pearson - Cirector of global customer insights, Jaguar Land Rover

Subscribe:

Outside In on Apple Podcasts Outside In on Spotify Outside In on Tune In Outside In on Stitcher Outside In on Overcast Outside In on Soundcloud Outside In via RSS

Share this episode:

Jaguar Land Rover, the UK’s biggest car maker, is a global icon in luxury, performance, and style. Joanne Pearson, the company’s director of global customer insights, is with us to talk about how Jaguar Land Rover runs a fine-tuned, “customer-first” machine.

Listen to this episode to learn:

  • Why “customer-first” is an advantage in the competitive global luxury automotive space
  • How to build internal collaborative teams around empathy for the customer
  • Practical techniques to employ for getting inside the lives of global customers

Learn more about this episode here.