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Guy Kawasaki pioneered evangelism marketing. Starting in the mid-1980s as Chief Evangelist at Apple, Kawasaki spread the good gospel of the Macintosh computer. The product itself, Kawasaki says, made his job easier: “One of the lessons in my life is that it’s easy to evangelize good stuff, but it’s hard to evangelize crap.” Since his years working for Steve Jobs, Kawasaki has become a bestselling author, speaker, and evangelist for Canva, an online graphic design service, and ambassador for Mercedes-Benz. Kawasaki joins the podcast for a funny and heartwarming discussion about lessons from his life of evangelism and some stories from his new book, Wise Guy: Lessons from a Life.
Listen to this episode to learn:
- Was Steve Jobs right when he said, “People don’t know what they want until you show it to them”?
- How to bring brand evangelism and customer benefit together
- The problem with “Steve Jobs emulation mode,” and why it’s better to be like Sir Richard Branson
- The legitimizing power of a “second follower”
- What could happen if Silicon Valley continues to operate unchecked
- How, despite popular opinion, fear can be a powerful motivating force
- The tension between what a customer actually wants and what they think you want to hear
- The joy of sports cars, family time, and catching the perfect wave
